Langhe & Roero


The land of great wines: Barolo, Barbaresco, Nebbiolo, Barbera, just to name a few. The best way to get to know more about the wines in this area and wine in general is to take a trip to the medieval town of Barolo to visit the WiMu - the new Wine Museum. It is located in the Falletti Castle in the center of Barolo. This new wine museum was opened in September 2010. The Museum's designer and curator François Confino envisaged an experience blending science and poetry to unlock wine's many secrets. The museum is developed on 5 levels in 2,000 square meters of space. This unusual museum combines the history of wine and the territory in a playful and humoristic way starting at the top and working one's way to the cellar where more than 180 wines are on display and can be tasted and purchased.



WiMu is also a tribute to the history of the castle and the illustrious figures that have lived here. These include the last Marquises of Barolo, Carlo Tancredi Falletti and his wife Juliette Colbert, better known as Giulia di Barolo, and the patriot Silvio Pellico, one of the leading figures of the Italian Risorgimento, who was the castle librarian: his room/study has been preserved intact.





Another "must" for wine lovers is the Banca del Vino located in the historical cellars of the Agenzia di Pollenzo, a centre of storage and aging for the best wines of Italy. At the same time it is also a museum of Italian wine, offering visitors the chance to discover the enological heritage of the territory and to taste wines from some of the most prestigious wineries.

The project of the Banca del Vino was an idea brought forth by Carlo Petrini, founder of the Slow Food movement, in an attempt to protect the historical memory of Italian wines, selecting, and storing the best wines of the peninsula.

Guided tours, courses and thematic workshops are available at the Banca del Vino as well as wine tasting and pairings with cheeses and salami. The Banca is divided into areas according to their regional provenance and a special area is dedicated to vintage bottles and special reserve wines.